The brief
An Edinburgh based sports therapeutic massage practice secured premises at Tynecastle and needed to increase their
profile by creating a name and
full brand identity.
Size proposed the name ‘Tiptop’ supported by a symbol and visual treatment using the managing director Kirstyn Ferry’s own fingerprint, together with a contemporary colour palette.
Over the first six months since
the new brand implementation, Tiptop have seen a very healthy 125% increase in turnover.
The solution
The result
The symbol, colour palette and typeface were all rationalised in the brand guidlines.
A series of mailers were created which could also double as postcards for local venues.
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Tiptop